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Customer value proposition

Brand differentiation

Today’s connected consumers demand relevant, personalised propositions and services which are tailored to their needs. We work with businesses to develop customer insight-driven propositions which resonate with customers and differentiate a brand in an increasingly competitive market.

With digital the catalyst for increased transparency and choice for customers, brands are faced with a decision between differentiating or competing on price. Brands need to change how they respond to these new challenges: they have to respond at pace, take a flexible approach and with any decisions made centred around a clear understanding of the customer.

We leverage our core value-adding agile approaches and voice of the customer toolkits to help clients develop propositions which meet segment-specific customer needs and brand differentiation.

At the heart of our agile approach is the development of customer personas and lifestage-based scenarios to mock up value propositions and Minimal Viable Products to test with customers at the earliest possible stage. Based on this feedback and using our rapid prototyping capability, we work with clients to co-create and iterate towards a proposition which customers readily adopt. These approaches significantly accelerate time to market and minimise development costs and risks.

Our Approach

Our Approach

We enable successful transformation by working with clients to test and advance changes before they are more widely implemented, ensuring that any permanent change has already been tested live with the risks and benefits understood.

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